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I See You

James Cameron's groundbreaking Avatar (2009) shattered box office records to become the highest-grossing film of all time — a record it reclaimed after its 2022 re-release surpassed Avengers: Endgame. Set on the bioluminescent alien world of Pandora, the film follows a paraplegic marine who falls in love with the indigenous Na'vi people while operating an Avatar body.

Avatar: The Way of Water (2022) — 13 years in the making — became the third highest- grossing film of all time, proving that audiences remain enthralled by Pandora. James Cameron has three more Avatar sequels planned, with Avatar 3 (Fire and Ash) in post-production.

Avatar collectibles include McFarlane Toys' figure lines, NECA's highly detailed Na'vi and RDA figures, and premium pieces tied to the franchise's visual spectacle. The Avatar theme park area at Disney World also drives significant merchandise demand.